The meme coin has rallied to $0.15, 2,235% this year, so far to become a $16.6 billion market cap coin. But the latest pump in DOGE price is without the influence of Tesla CEO Elon Musk’s tweets.

However, it is Dogecoin (DOGE) that is shining with its more than 80% gains in the past 24 hours to go as high as $0.15.

As of writing, DOGE is trading around $0.135, up 126% in the past week and a whopping 2,235% this year, so far, to become a $16.6 billion market cap coin.

What is interesting about this latest rally is that unlike all the previous upticks this year, this one isn’t driven by Tesla CEO Elon Musk’s tweets but has been moving up on the retail mania.

Commenting on this strong move, the billionaire owner of Dallas Mavericks Mark Cuban said, they are going to HODL this meme coin to the moon.

“We will never sell 1 single Doge ever. So keep buying,”

Cuban further revealed that the American professional basketball team had seen an increase of 550% in DOGE payments for its merch.

“The Mavs sales in dogecoin have increased 550pct over the past month. We have now sold more than 122k Doge in merchandise,” he said.

It was only early last month that Mavs announced that they would accept DOGE for tickets and merch through BitPay. “An early adopter of cryptocurrency, the Dallas Mavericks will be the first to accept Dogecoin,” they said at the time.

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