Basic Attention Token What exactly is (BAT) ?
Bat stands for Basic Attention Token. It is the blockchain-based digital advertising token which is running on Ethereum. Basically, Bat coin cuts the requirement of middlemen while doing advertising and it makes the advertising process more effective by paying users to view the ads and also publishers receive the revenue directly.
Bat coin was launched in March 2017. By ICO’s, they raised the fund of around $35 million within 30 seconds.
Their main goal is to fix the issue with current digital advertising system in which users are getting tracked without their knowledge and later that could be the reason of fraud due to which the publishers need to face major consequences.
Digital advertising is adopted worldwide in every field which is also a great source of revenue for the organizations but currently, it has been monopolized by big firms like Facebook and Google. These organizations get the vast advantage of it as they hold approximately 73% of the market share of the total ad revenue globally.
Thus, to overcome this, Bat coin came into existence.
The Team behind Bat coin
Apart from that, this team involves advisors named Zooko Wilcox, founder, and CEO of Zcash and Ankur Nandwani, product manager at Coinbase.
How does Basic Attention Token work?
To use the BAT, the web browser named Brave is required which is created by the BAT development team. So, basically, it is based on Smart contracts and using which, the advertisers send ads to the users in a locked state with a certain token payment. After seeing that ad, the user will get some portion from the received token payment.
Moreover, in between, Brave browser also get some token payment and the final remaining token payment will be credited to the publisher who hosts the ad.
Bat can be used in the browser for premium articles, donations to providers and other kinds of data services.
Now, Let’s understand the Brave browser in detail:
Brave is the open source web browser which focuses primarily on privacy and speed. It blocks the unnecessary ads and trackers and monitors the user behavior.
This browser uses a background ledger system which keeps the track of sites and content the user is spending their maximum time on, and hence on that basis, the publishers are being paid.
Main things which are accomplished by the Brave browser is:
– Keeping the track of the content surfed by the user.
– User attention is measured by how much time the user is devoting to a particular advertisement.
– Along with tracking the data, Brave also makes sure to store the information safely on the device.
– It serves users only those ads which are most relevant to the users or which the user is interested in.
Now, moving to the Benefits of Bat Coin
Bat coin offers numerous benefits out of which some are listed below:
– Eliminates the middlemen while doing the advertisement process which provides privacy and allows manipulation of data as per the owner’s choice.
– Revenue is getting distributed among all the levels from the user to the publisher.
– A user can surf the web privately and get only those ads which are monetizing their attention.
Where to buy Bat coin?
It can be purchased within pairs with Bitcoin (BTC) from any of the exchanges like Bittrex, Binance and Liqui or it can also be paired with Ethereum.
Otherwise, a user can first purchase Bitcoins and later on it can receive BAT in exchange for those coins from the mentioned exchanges.
Once a user starts using the brave browser, he can receive those BAT and early users are being rewarded with up to 5 BAT.
Where to store Bat coin?
BAT is based on Ethereum, so as an ERC20 token, it is compatible with ERC 20 wallet. Apart from that, MyEtherWallet is also a good option to use. Also, it can be stored in the Brave browser wallet as well.
If users want to store in hardware wallet, then it is preferred to use Ledger Nano S or Trezor hardware.
According to Trading Beast.com here are some predictions for the price of Basic Attention Token
FOR APRIL 2021
To reach $1.20287. By the beginning of April 2021. The expected maximum price is $1.50705, minimum price $1.02479. The Basic Attention Token price prediction for the end of the month is $1.20564.
FOR MAY 2021
To reach $1.20564 by the beginning of May 2021. The expected maximum price is $1.51075, minimum price $1.02731. The Basic Attention Token price prediction for the end of the month is $1.20860.
FOR JUNE 2021
To reach $1.20860 by the beginning of June 2021. The expected maximum price is $1.51495, minimum price $1.03017. The Basic Attention Token price prediction for the end of the month is $1.21196.
FOR JULY 2021
To reach $1.21196 by the beginning of July 2021. The expected maximum price is $1.51940, minimum price $1.03319. The Basic Attention Token price prediction for the end of the month is $1.21552.
FOR AUGUST 2021
To reach $1.21552 by the beginning of August 2021. The expected maximum price is $1.52440, minimum price $1.03659. The Basic Attention Token price prediction for the end of the month is $1.21952.
FOR SEPTEMBER 2021
To reach $1.21952 by the beginning of September 2021. The expected maximum price is $1.52981, minimum price $1.04027. The Basic Attention Token price prediction for the end of the month is $1.22385.